Aug 23Why championing Product Design Consultants when I’m the one in charge of design?In today’s rapidly evolving digital landscape, the role of a Designer has become more critical than ever before. User experience has emerged as a key differentiator for businesses, leading to a growing demand for professionals who can create intuitive, seamless, and delightful experiences for users. …UX4 min readUX4 min read
Jun 1Design Products That Drive Behaviors: The Role of a Formalized MethodologyDesigning products that drive specific behaviors in users can be a challenging task, particularly when dealing with complex products. However, with the help of a formalized methodology, businesses can create products that not only meet their business objectives but also resonate with their target audience. Behavioral design is a design…Behavior Design3 min readBehavior Design3 min read
Feb 11, 2022Garbage, common goods, behavioral biases, and papers.This article discusses a method I’ve developed to think about a product. I’ve created a series that will provide you with a set of models (simple systems to follow) that will help you get from an idea or concept to an MVP definition. …Behavioral Economics7 min readBehavioral Economics7 min read
Published inBehavioral Design Hub·Dec 12, 2021Behavioral Funnels — Behavioral Design ModelsModels to find the shortest path from user to value — This article is the third part of a series that will provide you with a set of models (simple systems to follow) that will help you get from an idea or concept to an MVP definition. You can find the [first] article here and the [second one here] In my…MVP14 min readMVP14 min read
Published inBehavioral Design Hub·Dec 5, 2021Behavioral Design Models —Where should you focus your MVP design?Target Behaviors identification and prioritization models. — This article is the second part of a series that will provide you with a set of models (simple systems to follow) that will help you get from an idea or concept to an MVP definition. …MVP10 min readMVP10 min read
Published inBehavioral Design Hub·Nov 29, 2021Is your MVP design minimal and viable? ensuring everyone gets VALUE — Behavioral Design ModelsThis article is the first part of a series that will provide you with a set of models (simple systems to follow) that will help you get from an idea or concept to an MVP definition. Part 2 and 3 will be released in the coming weeks. In my work…Startup13 min readStartup13 min read
Published inBootcamp·May 14, 2021Chris Crawford’s definition of game and gamification.If we want to learn about gamification, what best than studying what people that make games? Chris Crawford is a legendary game designer who has come up with this constructionist definition of a game: Creative expression is art if made for its own beauty and entertainment if it’s made for…Gamification3 min readGamification3 min read
Published iningenious·Apr 14, 2020Bien Acá una solución para la cuarentena obligatoria- Open sourced!Controlar a todos las personas que tienen que permanecer en cuarentena obligatoria es una tarea compleja. Simplemente, no existen suficientes recursos para asegurar que cada individuo está cumpliendo con la medida y un sólo individuo que no cumpla puede llevar a un espiral de contagios incontrolables. …Cuarentena4 min readCuarentena4 min read
Published iningenious·Apr 14, 2020Behavioral design notes for BienAcá a quarantine app- Open sourced!Keeping track of subjects under mandatory quarantine is a complex task. There are simply not enough resources to ensure that every individual is compliant and even a single rogue individual can spread the virus in a way that can spiral out of control. Take Korea’s patient 31 as an example…Open Source4 min readOpen Source4 min read
Published iningenious·Apr 3, 2020How to stop touching your face — Behavioral Design and COVID-19Read in Spanish (here) Note: At the time I wrote this article, mask were being discouraged from usage, so this advise made sense. …Coronavirus5 min readCoronavirus5 min read