Models to find the shortest path from user to value — This article is the third part of a series that will provide you with a set of models (simple systems to follow) that will help you get from an idea or concept to an MVP definition. You can find the [first] article here and the [second one here] In my…

Target Behaviors identification and prioritization models. — This article is the second part of a series that will provide you with a set of models (simple systems to follow) that will help you get from an idea or concept to an MVP definition. …

This article is the first part of a series that will provide you with a set of models (simple systems to follow) that will help you get from an idea or concept to an MVP definition. Part 2 and 3 will be released in the coming weeks. In my work…

If we want to learn about gamification, what best than studying what people that make games? Chris Crawford is a legendary game designer who has come up with this constructionist definition of a game: Creative expression is art if made for its own beauty and entertainment if it’s made for…

Controlar a todos las personas que tienen que permanecer en cuarentena obligatoria es una tarea compleja. Simplemente, no existen suficientes recursos para asegurar que cada individuo está cumpliendo con la medida y un sólo individuo que no cumpla puede llevar a un espiral de contagios incontrolables. …

Keeping track of subjects under mandatory quarantine is a complex task. There are simply not enough resources to ensure that every individual is compliant and even a single rogue individual can spread the virus in a way that can spiral out of control. Take Korea’s patient 31 as an example…

Read in Spanish (here) Note: At the time I wrote this article, mask were being discouraged from usage, so this advise made sense. …

A esta altura, con la pandemia declarada y casos creciendo exponencialmente, ya todos sabemos que el coronavirus (COVID-19) se combate con comportamiento. Todos tenemos clara la información de prevención: Lavarnos las manos regularmente Quedarnos en casa si es posible o si tenemos síntomas Toser en el codo o en…

While working in Behavior Change product, it’s usual for us to hear: “I want the user to learn X and then put it into practice.” or “I’ve tried to add an education section where I explain everything they need to know, but they don’t seem to be getting it.” Here is…